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Showing posts with label ebooks. Show all posts
Showing posts with label ebooks. Show all posts

Sunday, January 27, 2013

PERSONAL INVESTING: THE MISSING MANUAL

Personal Investing: The Missing Manual


BOOK DESCRIPTION 
Did your investments take a hit in the recession? You’re not alone. Between 2007 and mid-year 2009, the average 401K lost 31% of its value. Ouch. It’s time to take control of your investments with Personal Investing: The Missing Manual. Financial experts agree that with the right guidance, consumers can make investments better than many professionals. This lively and easy-to-understand guide gives you the confidence, tools, and insight you need to evaluate financial products and make smart investments that target success over the long term. You’ll learn how to set long-term goals for critical, high-cost events such as retirement, your children’s education, and future health care needs. Then you’ll learn what types of investments will best help you achieve those goals. In step-by-step fashion, this book shows you how to research mutual funds, stocks, bonds, and other financial products to create a portfolio of diversified investments.


Get crystal-clear, practical advice from personal finance expert Bonnie Biafore, author of Missing Manuals on the Quicken personal-finance program and QuickBooks business finance program Understand why you need to invest — Biafore shows you how savings accounts simply won’t outpace inflation or give you the returns you need for long-term goals Learn how to evaluate and buy traditional investments, such as stocks, bonds, and mutual funds Discover lesser-known investments, such as index funds and exchange-traded funds, which cost you less and provide more tax advantages Choose the best funds offered by your employer for your 401K, and learn how to get the greatest tax advantages

How Investing Makes Your Money Work Harder With inflation’s 3.41% price increases compounding year after year, figuring your expenses produces some galactic numbers. Sadly, you can’t choose whether to accept the compounding of inflation. But what if you could use compounding to inflate the money you save? It turns out that you can, by investing your money and reinvesting all your earnings. You can choose the compounding of the returns you earn on your money, so it’s important to understand just how powerful this strategy is. True, investment returns aren’t as steady as the inflation rate. Some years are better than others, and some years are downright dogs. But for now, assume that your investments increase 7% each year (that’s the return most financial planners tell their clients they can expect on a diversified investment portfolio). Say you seed a retirement account with $10,000, as the table below shows. If you earn 7% the first year, you’ll have $10,700 at the end of the year. The second year, you earn $749 (7% on $10,700) and end up with $11,449. If you earn 7% each year for 40 years (from the time you start working until you retire), you’d have almost $150,000! That’s $140,000 of earnings on a single $10,000 investment.

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HOW TO MAKE MONEY WITH SOCIAL MEDIA: AN INSIDER’S GUIDE ON USING NEW AND EMERGING MEDIA TO GROW YOUR BUSINESS

How to Make Money with Social Media: An Insiders Guide on Using New and Emerging Media to Grow Your Business

BOOK DESCRIPTION

 “Return on investment in social media is like the weather: Everybody talks about it, but nobody is doing anything about it. With this book, Jamie Turner and Reshma Shah set you up for success with some key fundamentals, and then give you some very specific and illustrative examples on how to calculate the ROI of your social media efforts.” –Scott Monty, Global Digital Communications, Ford Motor Company “If you simply slap a few tools like Twitter and Facebook onto your existing marketing, you are not engaging. Social media are more than tools. But if you change your mindset, you can make money. This book is packed with information to show you how.” –David Meerman Scott, bestselling author, The New Rules of Marketing, and coauthor, Marketing Lessons from the Grateful Dead Want to earn big profits from social media? Now, there’s an authoritative, up-to-the-minute resource you can trust–and use. This in-the-trenches guide is written by experts who’ve developed money-making marketing campaigns for many of the world’s largest companies. Jamie Turner and Reshma Shah, Ph.D., combine practical strategies and proven execution techniques to show how to avoid crucial pitfalls that other companies have encountered, how to make the most of limited resources, and how to strengthen your brand instead of placing it at risk. Turner and Shah present realistic guidance for setting objectives, assessing competitors, crafting strategies, selecting platforms, integrating social media into broader marketing programs, and effectively measuring results. Whether you’re a marketer, executive, or entrepreneur, this book will help you drive maximum business value from social media–starting right now. Big ideas and immediate action steps: How to set up a social media campaign for success …and how to get a positive return on your investment How to profit from YouTube, LinkedIn, Facebook, and Twitter …and go way beyond them Why your first social media campaign failed …and what to do differently next time What to measure, how to measure it …and how to act on what you learn About the Author Jamie Turner is Chief Content Officer for The 60 Second Marketer, an online magazine that provides tools, tips, and tutorials for marketers around the globe. For more than 20 years, he has helped firms like AT&T, Cartoon Network, CNN, Motorola, and The Coca-Cola Company grow sales and revenue through high-impact marketing. He is a regular guest on TV and radio on the subject of marketing and is an in-demand keynote speaker for global corporations, events, and trade shows. Reshma Shah, Ph.D., is an Assistant Professor of Marketing at Goizueta Business School of Emory University. She is also a founder and partner at Inflexion Point Marketing Group. Shah’s marketing insights and strategies have helped companies like Ciba Vision, GE, IBM, Turner, The Coca-Cola Company, and UPS, among many others, improve their marketing ROI. Her articles have appeared in several academic journals in the areas of marketing alliances and brand extensions. Shah is also the recipient of the Distinguished Educator Award at Emory University. 

BOOK DETAILS
 Hardcover: 304 pages Publisher: FT Press (September, 2010) Language: English ISBN-10: 0132100568 ISBN-13: 978-0132100564

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